Privacy Policy

1. Who We Are

This Privacy Policy describes how TrackSure ("TrackSure", "we", "us", "our") collects, uses, and protects your information when you:

• Visit our website tracksure.cloud (the "Site"); and
• Use the TrackSure products, including the WordPress plugin and any cloud-based tracking and analytics services we provide (collectively, the "Services").

TrackSure is a single product.

• Email: support@tracksure.cloud
• Website: https://tracksure.cloud

When our customers install TrackSure on their own websites, they act as the "data controller" of their visitors' personal data, and TrackSure generally acts as a "data processor" (or "service provider") on their behalf, where applicable law (such as GDPR or CCPA) requires.

2. Scope

This Privacy Policy covers:

• Data we collect from you directly when you visit tracksure.cloud, create an account, purchase a subscription, or contact us;
• Data we process on behalf of our customers when TrackSure is used on their websites or apps.

If you are a visitor on a website that uses TrackSure, please refer to that website's own privacy and cookie policies for details about how they use tracking and analytics tools.

3. Information We Collect

3.1 Information you provide to us

When you use our Site or Services, we may collect:

• Account information — name, email address, password, company name, website URL.
• Billing information — payment method details (processed by our payment providers), billing address, VAT/tax details.
• Support information — messages you send through our support forms, email, or live chat, plus any attachments or technical logs you share.
• Marketing preferences — newsletter subscription, opt-in/opt-out choices.

3.2 Information we collect automatically (Site & app)

When you visit tracksure.cloud or use our dashboard, we may automatically collect:

• IP address and approximate location (city/country level).
• Browser type, device type, operating system.
• Referrer URL, UTM parameters, pages viewed, time on page, clicks and navigation events.
• Login and usage information for your TrackSure account (e.g., when you sign in, configuration changes, project creation).

We typically collect this via first-party cookies, local storage, and similar technologies.

3.3 Data processed via the TrackSure plugin / script

When our customers install TrackSure on their websites, the plugin or tracking script may collect the following categories of data about their visitors:

• Page views, URLs, referrers, UTM parameters and campaign identifiers.
• Device information: browser, OS, screen size, language.
• Events such as product views, add-to-cart, checkout, purchases, form submissions, etc.
• Order and e-commerce information: product IDs, order value, currency, quantity, cart contents.
• User identifiers:
  • First-party cookies or local storage IDs;
  • Optional user/account IDs;
  • Advertising IDs and click IDs (e.g., fbclid, gclid) where available.
• Optional customer data (if configured by the TrackSure customer), such as: email, phone number, name, or address, usually hashed before being sent to advertising platforms for matching purposes.

Our customers can configure what they track, which platforms they send data to, and how long they retain this data. TrackSure provides tools; the customer is responsible for lawful use (e.g., cookie consent, GDPR/CCPA compliance, etc.).

4. How We Use Your Information

We use the information we collect for purposes such as:

• Providing and operating the Services — user authentication, tracking configuration, reporting and dashboards.
• Billing and account management — subscription management, invoices, fraud prevention.
• Customer support — responding to emails, debugging issues, improving documentation.
• Improving our products — analytics, A/B testing, and product development.
• Security and abuse prevention — detecting misuse, protecting against attacks.
• Legal compliance — complying with tax, accounting, and regulatory obligations.
• Marketing (with your consent where required) — newsletters, product updates, promotions, and feature announcements.

We do not sell your personal information.

5. Legal Bases (for EEA/UK Users)

If you are in the EEA/UK, we process your personal data under one or more of the following legal bases:

• Performance of a contract — to provide our Services to you.
• Legitimate interests — to secure our Services, understand usage, improve features, and prevent fraud, provided these interests are not overridden by your rights.
• Consent — for certain marketing communications and cookies/trackers, where required.
• Legal obligations — to comply with applicable laws.

6. How We Share Information

We may share your data with:

• Service providers / processors — e.g., hosting providers, email services, payment processors, analytics tools, error-tracking tools, where necessary to operate the Services.
• Advertising & analytics platforms — only as configured by you (our customer) inside TrackSure, when we send server-side events or other data to those platforms on your behalf.
• Professional advisers — lawyers, accountants, auditors, where reasonably necessary.
• Authorities and regulators — if required by law or to protect our legal rights.
• Business transfers — in relation to a merger, acquisition, or sale of assets, where your data may be part of the transferred assets (subject to applicable law).

We require our service providers to use the data only as necessary to provide their services to us and to protect it appropriately.

7. International Transfers

Our servers and service providers may be located in different countries. When personal data is transferred across borders, we use appropriate safeguards (such as Standard Contractual Clauses where applicable) to protect your information in accordance with data protection laws.

8. Data Retention

We retain personal data for as long as:

• We have an ongoing relationship with you (for example, an active account);
• We need it to provide our Services;
• We are required by law to keep it (e.g., tax and accounting records);
• It is necessary to resolve disputes and enforce our agreements.

For analytics data collected by TrackSure on our customers' websites, retention periods can be configured by the customer in line with their own policies. If you are an end user of a site using TrackSure, please check that site's privacy policy.

Contact

For questions about this Privacy Policy, contact us at: support@tracksure.cloud